Al Enayah
Al Kamlah

Challenge

Al Enayah Al Kamlah is a cosmetics factory in Sharjah that mixes, fills, labels and tests its own products under one roof. It needed a brand to match — there was no identity to build on, and its Auraray range was heading for twenty-five products across hair, face, body and spa.

A range that wide, drawn one label at a time as each product is needed, reaches the shelf as twenty-five unrelated packs that happen to share a logo.

Identity

We started with the mark — a black calligraphic form with gold petals — and took it from concept to execution, along with a full set of brand guidelines so that everything after it had rules to follow.

Packaging

We gave the range one label architecture. The Auraray script sits at the top of every pack, the product name runs beneath it in heavy caps, and the extract or variant sits under that in a colour keyed to its own ingredient. Benefit icons, volume and the claim strip hold the same positions on every line.

Only two things change between products: the ingredient photograph, and the colour pulled out of it. Hair keeps a black ground; face and body take the colour field. Arabic and English sit on the same panel.

We drew every product against the same master and rendered the range in 3D before print, so it could be approved as a shelf rather than one label at a time.

Beyond the pack

We also built the company’s corporate website, ran its social media strategy and content across platforms, and directed its advertising campaigns, video production and photoshoots — so the brand reads the same on a screen as it does on the labelling machine downstairs.